Case Study · Travel Marketing
How a Xinjiang RV Travel Brand Reached and Converted Singapore Travellers
Reaching Singapore travellers for Yue Fei Xiang RV Travel through targeted Facebook and Instagram advertising.
Objective & Background
Introducing a specialised Xinjiang travel experience to the Singapore market
Yue Fei Xiang is a China-based travel company specialising in private and customised RV journeys across Xinjiang. Its travel experiences combine transportation, accommodation and personalised itinerary planning, allowing travellers to explore destinations such as Kanas, Hemu, Nalati and the Duku Highway at a more flexible pace.
As the brand expanded its reach beyond China, one of its key objectives was to connect with Singapore travellers interested in immersive, private and premium travel experiences.
CREA8 developed a Facebook and Instagram marketing strategy designed to introduce Xinjiang RV travel to the Singapore market, build trust among overseas travellers and convert travel interest into direct enquiries.
Our Solution
A localised Meta advertising strategy built around travel discovery and enquiry generation
CREA8 combined destination-focused creative, Singapore audience targeting and continuous campaign optimisation to move travellers from discovery to direct consultation.
Localised Travel Content
Instead of presenting the product as a conventional group tour, CREA8 highlighted the flexibility and comfort of private RV travel. Campaign content focused on scenery, RV facilities, recommended itineraries and common questions from Singapore travellers.
Messaging addressed practical considerations including travel duration, group size, transportation, accommodation and what was included in the package.
Singapore Audience Targeting
CREA8 developed targeted audience groups based on travel interests, China tourism, road trips, nature destinations and premium travel experiences.
Campaigns focused on Singapore-based users showing a stronger likelihood of considering long-haul and experience-driven holidays.
Full-Funnel Campaign Structure
Facebook and Instagram campaigns were structured across engagement, traffic and lead-generation objectives. Engagement campaigns introduced the destination and generated initial interest, while enquiry-focused campaigns directed users towards private messages and travel consultations.
This allowed the brand to build awareness while continuing to generate measurable leads.
Campaign Optimisation
Campaign performance was reviewed regularly across audiences, creatives and placements. Higher-performing videos and travel themes received additional budget, while weaker combinations were adjusted or paused.
This continuous optimisation helped control the cost per enquiry as the campaigns matured.
Campaign Results
Turning destination interest into measurable travel enquiries
Across the three-month campaign period, Yue Fei Xiang generated up to 434 travel enquiries from overseas audiences.
The best-performing campaign achieved a cost per enquiry of US$3.87, while a strong campaign period recorded an average enquiry cost of US$4.28.
The campaign demonstrated how destination-led storytelling, localised messaging and precise audience targeting can help a specialised China travel product reach Singapore consumers and convert interest into direct travel enquiries.
