Case Study · Home & Interior Marketing
How a Singapore Whole-Home Customisation Brand Turned Design Content into Enquiries
Driving quality home renovation enquiries for Casawave through targeted Facebook and Instagram advertising.
Objective & Background
Reaching Singapore homeowners with stronger renovation intent
Casawave is a Singapore-based whole-home customisation brand specialising in bespoke carpentry, kitchens, wardrobes and integrated storage solutions.
Combining China-based manufacturing capabilities with local measurement and installation in Singapore, the brand provides homeowners with customised solutions supported by environmentally responsible materials, premium finishes and established hardware systems.
In Singapore’s highly competitive renovation market, Casawave needed to reach homeowners who were actively considering a new home, BTO renovation, condominium upgrade or customised carpentry project.
CREA8 developed a Facebook and Instagram advertising strategy to communicate Casawave’s product strengths and convert design interest into qualified customer enquiries.
Our Solution
Product education, local audience targeting and enquiry-focused campaigns
CREA8 combined practical design content with audience segmentation and continuous campaign optimisation to turn home-improvement interest into measurable customer enquiries.
Product-Led Content Strategy
CREA8 created content around Casawave’s key product categories, including kitchens, wardrobes, bathroom storage and bespoke carpentry. Instead of relying only on completed-home photography, the content highlighted practical details such as storage planning, material selection, hardware systems, finishing quality and space utilisation.
This helped potential customers understand both the appearance and functional value of the brand’s solutions.
Local Homeowner Targeting
Advertising audiences were developed around Singapore homeowners, renovation interests, interior design, home improvement, property ownership and relevant life stages.
Campaign messaging was adapted for different customer needs, including new BTO owners, condominium homeowners and families planning to upgrade an existing space.
Enquiry-Focused Meta Campaigns
CREA8 used Facebook and Instagram campaigns to direct interested users towards Messenger and lead-generation channels. Different campaign objectives were tested to identify which combinations generated stronger enquiry volume and better cost efficiency.
Product-focused creatives were then matched with audiences demonstrating higher renovation intent.
Creative and Campaign Optimisation
Campaign performance was reviewed at both campaign and individual creative levels. Higher-performing materials were prioritised, while weaker audiences and content combinations were refined.
This helped reduce lead costs and identify the product themes most likely to generate meaningful enquiries.
Campaign Results
Converting renovation interest into measurable customer demand
Casawave recorded up to 106 enquiries within a single month, with the strongest week generating 35 potential customer enquiries.
During a high-performing campaign period, the average cost per enquiry was S$8.84. The strongest campaign reduced cost per lead to S$6.85, while the best-performing individual creative achieved a cost per enquiry as low as S$5.03.
