Case Study · F&B Marketing
How a Chinese Beverage Brand Built Awareness and Customer Demand in Singapore
Building brand awareness and customer demand for Black Tree in Singapore through Facebook and Instagram advertising.
Objective & Background
Launching a new beverage brand into a competitive Singapore market
Black Tree is a Chinese beverage brand bringing Asian-inspired tea creations and lifestyle-driven retail experiences to Singapore.
With the opening of its outlet at 313@Somerset, the brand needed to establish recognition in a competitive beverage market, introduce its signature products and promotional activities, and attract younger consumers to visit the store.
CREA8 developed an integrated Facebook and Instagram advertising strategy covering brand awareness, campaign traffic and customer conversations.
The objective was not only to generate visibility during the opening period, but also to turn promotional content into measurable audience growth and customer interest.
Our Solution
Awareness, promotional content and full-funnel campaign execution
CREA8 combined launch visibility, localised offers, audience targeting and continuous optimisation to help Black Tree quickly establish presence and generate measurable customer interest.
Launch and Awareness Strategy
CREA8 used awareness campaigns to introduce Black Tree to a broad but relevant Singapore audience. The campaigns highlighted the brand’s visual identity, signature Thai tea products, store experience, collaborations and limited-time opening promotions.
This helped Black Tree establish repeated visibility during its launch and subsequent promotional periods.
Localised Promotional Content
Content was adapted around clear customer incentives, including opening discounts, buy-one-get-one promotions, second-cup offers and co-branded product sets.
The creatives used direct promotional messages, product-focused visuals and lifestyle-led videos to make each offer easy to understand and share.
Interest and Lifestyle Targeting
Campaign audiences included tea lovers, café visitors, foodies, dessert consumers, Orchard Road shoppers and users interested in popular beverage and lifestyle brands.
Different audience groups were tested against individual promotions, allowing CREA8 to identify which combinations delivered stronger engagement and lower conversion costs.
Full-Funnel Meta Campaigns
Brand awareness campaigns were used to maximise local reach and repeated exposure. Traffic and engagement campaigns encouraged users to explore Black Tree’s content, interact with promotional posts and initiate conversations.
This structure helped the brand balance large-scale exposure with measurable customer actions.
Continuous Creative Optimisation
CREA8 compared performance across store-opening content, promotional offers, collaborations and event-based creatives. Advertising budget was progressively directed towards the strongest-performing materials and audiences.
Promotional creatives with clear incentives consistently generated more efficient customer actions.
Campaign Results
Turning promotional visibility into reach, conversations and follower growth
During the campaign period, Black Tree reached up to 257,455 people in a single phase and generated a combined 892,305 impressions across two awareness phases.
These results show how coordinated awareness, promotional content and audience optimisation can help a new beverage brand rapidly establish its presence in Singapore, grow its audience and turn customer interest into measurable actions.
